“Keep only things that speak to your heart. Then take the plunge and discard all the rest.” So says organising consultant Marie Kondo. The principles are the same for the content that, over time, can clutter your website.

We love words. But we also love getting rid of them. To make a long piece of writing sharp and succinct, without losing its core message, is a source of great joy for us (did we mention that we’re not very interesting at parties?).

It’s clear that words have power. Get yours right and you’ll reap the benefits. But what if you’re not interested in writing, or simply don’t have the time? That’s where a freelance copywriter can help.

When we talk to clients about content, our mantra is: it doesn’t have to be frequent, but it does have to be regular. But as far as our own content goes, we haven’t been following our own advice.